A brand is a unique design, sign, symbol, words, or a combination of all these, employed in creating an image that identifies a product or service. A brand is important as it distinguishes your product or services from that of your competitors.

 

Construction site crane building a blue 3D text. Part of a series.

Construction site crane building a blue 3D text. Part of a series.

Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names. Branding is vital to a company as it refers to the perceived image and subsequent emotional response to a company, its products and services. Company should place great emphasis on branding as it affects the level of credibility, quality, and satisfaction in the consumer's mind.

 

What to consider before designing a Brand?

1. How will the brand be perceived against competitors in the market?

2. What is the positioning statement of your brand?

3. What is the selling point of your product?

4. Who is your targeted audience? Are they digitally savvy?

5. What is the long term vision of the brand?

6. What is the impression of the brand that you want to create to the public?

7. Other brand image concerns: market awareness, emotional associations, value to the consumer, brand perception vs. consumer behaviour, changes desired in the brand-consumer relationship over time.

 

Brand designing should take into account how, what, where, when and to whom you plan on communicating and delivering your brand messages. Advertisement location should also be planned ahead.

 

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