Brand design is one of Tannet's intellectual property services. If a client would like to create a new brand identity for their product, service or event, you can look for Tannet for your brand design. Here are some expert tips on developing the perfect brand identity:
1. Draw up a brand strategy
Before starting work on a new brand identity, draw up a brand strategy to form a set of values and a proposition upon which the client are agree.
2. Set up a brief
If design concepts are created without thorough understanding on the brand / product, client will end up relying too much on an intuitive idea of the solution and loss of creative on brand identity. A brief that's drawn up a clear brand strategy enables client to make decisions.
3. Complete a product research
Understand the personality of the brand – its history, function and the ethos behind it all. Extract every nuance of who the client is and what the company's about, including the intended target market, formats and outlets for where it wishes to promote itself.
4. Expectations on Brand
It can be a valuable exercise to ask clients to do their own exploration into finding references for their branding: you'll soon see what they like and how broad their understanding of design is.
5. Compare with the competitor
Look at the colors, typefaces and visual styles used by rivals, and then create something truly unique, position away from them all. Think of the varied uses, colours and sizes of your design.
6. Consider more than just a brand logo
While a logo is sometimes the linchpin that holds a brand identity and makes it instantly recognizable, brands aren't built on logos alone. When creating a brand identity, make sure you always consider the bigger picture and how other small elements interact with one another.
7. Think for the clients
No matter how much experience you have, the client knows the product better than you ever will. Rushing in with a set of en vogue visuals might get you praise from your peers, but could be off-kilter with your client's expectations and what's best for the brand.
8. Find something special
Look for something special where possible the client didn’t aware about they own product and make it unique. Even a slogan will do such as MCD: “I’m Loving it” is well known globally.
If you have further queries, please contact Tannet
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