Brand design is one of Tannet's intellectual property services. If a client would like to create a new brand identity for their product, service or event, you can look for Tannet for your brand design. Here are some expert tips on developing the perfect brand identity:
1. Draw up a brand strategy
Before starting work on a new brand identity, draw up a brand strategy to form a set of values and a proposition upon which the client are agree.
2. Set up a brief
If design concepts are created without thorough understanding on the brand / product, client will end up relying too much on an intuitive idea of the solution and loss of creative on brand identity. A brief that's drawn up a clear brand strategy enables client to make decisions.
3. Complete a product research
Understand the personality of the brand – its history, function and the ethos behind it all. Extract every nuance of who the client is and what the company's about, including the intended target market, formats and outlets for where it wishes to promote itself.
4. Expectations on Brand
It can be a valuable exercise to ask clients to do their own exploration into finding references for their branding: you'll soon see what they like and how broad their understanding of design is.
5. Compare with the competitor
Look at the colors, typefaces and visual styles used by rivals, and then create something truly unique, position away from them all. Think of the varied uses, colours and sizes of your design.
6. Consider more than just a brand logo
While a logo is sometimes the linchpin that holds a brand identity and makes it instantly recognizable, brands aren't built on logos alone. When creating a brand identity, make sure you always consider the bigger picture and how other small elements interact with one another.
7. Think for the clients
No matter how much experience you have, the client knows the product better than you ever will. Rushing in with a set of en vogue visuals might get you praise from your peers, but could be off-kilter with your client's expectations and what's best for the brand.
8. Find something special
Look for something special where possible the client didn’t aware about they own product and make it unique. Even a slogan will do such as MCD: “I’m Loving it” is well known globally.
If you have further queries, please contact Tannet
24 hours Malaysia hotline：603-21418908;
24 hours Hong Kong hotline：852-27837818;
24 hours Hong Kong hotline：86-755- 36990589;
TANNET GROUP : http://www.tannet-group.net, http://en.tannet.com.my
Intellectual property rights of Malaysia regime affords protection via an extensive statutory scheme covering intellectual property rights including copyright, trademarks, designs, patents and layout designs of integrated circuits in compliance with Malaysia’s obligation as a signatory to the Agreement on Trade Related Aspects of Intellectual Property (TRIPS).
Malaysia has acceded to the World Intellectual Property Organization, the Paris Convention for the Protection of Industrial Property, the Berne Convention for the Protection of Literary and Artistic works, as well as the Patent Cooperation Treaty.
The Intellectual Property Corporation of Malaysia (MyIPO) is a statutory body established to, among others, generally assist in the administration and enforcement of intellectual property laws and issues or matters relating to intellectual property.
The Copyright Act 1987 and its regulations govern the law on copyright in Malaysia. Malaysia acceded to the Berne Convention on 1 October 1990. The types of works protected by copyright in Malaysia are literary, musical and artistic works, films, sound recordings and broadcasts. Derivative works are also protected. The owner of the copyright in a literary, musical or artistic work, a film, a sound recording or a derivative work has the exclusive right to control certain acts in these works, including reproduction, and communication, performance or distribution to the public, either in its original or derivative form.
Copyright protection in literary, musical or artistic works is for the duration of the life of the author plus 50 years after death. There is no requirement for registration. Civil remedies are available to a copyright owner whose copyright is infringed. Malaysia also imposes criminal penalties for violations of its copyright laws.
Patent law in Malaysia is governed by the Patents Act 1983 and the Patent Regulations 1986. The owner of a patent has the exclusive rights, in relation to the patent, to exploit the patented invention, assign or transmit the patent, or to conclude licensee contracts. Anyone seeking to deal with the patent where the rights are exclusive to the owner will need to get prior consent from the latter.
The accession by Malaysia to the Patent Cooperation Treaty (PCT) means that Malaysia is a designated country in respect of a patent application filed in another contracting state on or after 16 August 2006. Malaysia will also be automatically designated for a request for international preliminary examination as regards an patent application filed in another contracting state. Malaysian applicants themselves will be able to elect for PCT applications where the same treatment will be according to them as with applicants from contracting states.
Malaysia Trademarks are accorded protection under the law both under common law and by registration pursuant to the Trade Marks Act 1976 and Trade Marks Regulations 1997. Trademarks which are either pending registration, or for which no application for registration have been made, are protected under the common law provided the owner of such unregistered marks can show proof of goodwill and reputation in the use of the said marks in relation to goods or services.
The registration of a trade mark will be for a period of 10 years but may be renewed from time to time in perpetuity. Upon registration of a trade mark, the proprietor has the exclusive right to use the trade mark in relation to those goods or services subject to any conditions, amendments, modifications or limitations entered in the Register of Trade Marks.
The Register of Trade Marks is kept at the Central Trade Marks Office. Inspection of the Register can be made at the Trade Mark Office during office hours upon payment of a prescribed fee.
The Industrial Designs Act 1996 and Industrial Designs Regulations 1999 apply to applications for the registration of industrial designs made after 1 September 1999.
The owner on a registered industrial design will have the exclusive right to make or import for sale or hire or for use for the purposes of any trade or business, or to sell, hire or to offer or expose for sale or hire any article to which the registered industrial design has been applied. Once registered, the rights associated with an industrial design will be that of a personal property in that it will be capable of assignment and transmission by operation of law. Registered designs are protected for an initial period of 5 years which may be extended to a further two 5 years terms, resulting in a total period of 15 years.
Layout-designs of Integrated Circuits
The Layout-Designs of Integrated Circuits Act 2000 provides for the protection of layout designs of integrated circuits based on originality, the creator’s own invention and the fact that the creation is freely created.
No registration is needed. The Layout-Designs of Integrated Circuits Act grants automatically to the owner of an original circuit layout certain rights to copy the layout, make an integrated circuit in accordance with the layout and exploit the layout commercially. The rights can be transferred either partly or wholly by way of assignment, license, wills or through the enforcement of law. The duration of protection is 10 years from the date of commercial exploitation or 15 years from the date of creation if not commercially exploited.